The leading Off-Highway tire company, the title sponsor of the BKT Series will make its season debut with “A BordoC… itty.” The Italian and international soccer legend will be in Piazzale Somaini for an activity dedicated to all white-blue fans.
Como, Sept. 15, 2023 – The championship is back and so are BKT Tires‘ tagged matchdays. Like every year, the title sponsor of the BKT Series has made it its goal to stand by the fans by organizing an activity in the city that involves them firsthand and has decided, as the season opener, to give them a truly unique experience.
So it is that on Sunday, September 17, he will be in Como where he will attend with “A BordoC…ittà.” The now iconic mobile soccer bench, already featured last year in Bari, Cosenza and Frosinone in fact, after an initial tour of the city, will stop 11:30 a.m. to 12:30 p.m. in Piazzale Somaini, near the Giuseppe Sinigaglia stadium, accompanied by a player who has made the history of the blue-white club, Italian and international soccer, Gianluca Zambrotta.
It will be a nice opportunity for all Como 1907 fans and beyond to experience the pre-game with him and reminisce about the historic years that saw him star in the blue-and-white jersey. In addition, Gianluca Zambrotta will sign and give BKT balls to those in attendance, as well as be available for photos and autographs. Once the activity is over, the former Juventus, Milan and Barcelona defender will “come home” to Sinigaglia to attend the match between Como 1907 and Ternana, greeting all Como fans.
In addition, to emphasize the importance of the first matchday of the season, BKT Tires chose the city of Como itself to invite 100 top managers from the parent company in India to experience a special day as true BKT Series fans, making them feel part of a sports community.
BKT‘s initiatives, implemented in collaboration with the National Professional League B along with Havas Play, the network that focuses on sports marketing, fan engagement and other activities, do not stop there. In fact, in the pre-game, a fan-zone dedicated to Como 1907 fans will be set up inside the stadium, where games will be played and many gadgets will be handed out. Then, during halftime, there will be the “BKT Football Truck Challenge” involving two blue-white fans in a speed race with the BKT Football Truck, the remote-controlled model that has now become famous as the official ball carrier of the BKT Series.
Thousands of BKT Tires gadgets and info-cards on Field Factor will also be handed out at the stadium in the pre-game, inviting all fans to play the new BKTpremia edition, the official BKT Series contest, which will allow them to win official company prizes. During last season, in fact, Como 1907 fans were instrumental in allowing their city to win the second edition of the social initiative that donates new play spaces to cities, in this case, a dedicated calisthenics area within the Via Traù Park.
So everything is ready for the day organized by BKT Tires with the appointment together with Gianluca Zambrotta set for 11:30 a.m. in Piazzale Somaini . The championship has just begun and BKT has plenty of surprises and novelties in store for this new and exciting season of the BKT 2023-24 Series.