After the success of last year’s edition, the virtual couple race for a Valentine’s Day in solidarity is back. It is called #RunforMeyer #RunforLove and it is the sports event promoted by the Meyer Foundation on the day dedicated to lovers, to which Lega Serie B reaffirms its commitment again this year to concretely promote and support the initiative.

A collaboration, the one with the Florence Children’s Hospital Foundation, that has been going on for several years and has produced numerous results and great satisfaction on the part of the B family as Lega B President Mauro Balata reiterates: “We decisively affirm the responsibility for soccer that is ethical but also close and attentive to people’s needs. In this sense, a special place is held by the children who suffer along with those facilities that work to care for them along with their families. These initiatives will always find a welcoming and supportive shore in League B“.

Field activities To support and sustain the #RunForLove, a series of actions have been prepared by the League for the 24th day of Serie BKT (scheduled for Feb. 10, 11 and 12) with #runformeyer social activities, press releases and activation of sideline LEDs along with a speaker message in all stadiums.

How to participate – Participating is super easy: just run (or even walk) 9 kilometers for two. There are no time or time limits: the important thing is that the runners who make up the pair run 4.5 kilometers each. Team members can run together or separately, the only rule to be met is to complete the scheduled mileage on one of Saturday, Feb. 11, Sunday, Feb. 12, Monday, Feb. 13 or Tuesday, Feb. 14. The initiative is of course not only open to engaged couples and spouses, but also to all those who love each other in any form: best friends, parents and children, grandparents and grandchildren, brothers and sisters. A formula that has been a great success: more than 2,300 people participated in the 2022 edition.

How to enroll. Registration is open until 8 p.m. Tuesday, Feb. 14: a donation of at least 9 euros per person (18 euros per couple) is required. With a 5 euro donation you can receive directly at home – via courier – the new #RUNFORMEYER 2023 technical jersey thanks to Guess Foundation. Info and registration www.runformeyer.it

How to participate in the award ceremony. To access the official results and thus prove that you are two true Runformeyers, it is necessary and sufficient to take the time of each runner with any device (Garmin, Adidas run, Strava, etc.), take screenshots or photos of each device and upload the images to the runformeyer.it website. The link for uploading images will be sent to you on Friday, February 10, to the email you indicated during registration.

Standings and awards. As in every race, there is an overall ranking with corresponding awards at the #RUNFORMEYER #RUNFORLOVE.
The team’s running time will be the sum of the time taken by the two runners to cover the distance of 4.5 kilometers each. To participate in the ranking, it will be necessary to send- by midnight on Feb. 14-a screenshot or photo of the distance and time taken: participants will receive the link via e-mail the day before the start. Official results will be posted on Wednesday, February 15, at www.runformeyer.it. No worries about performance: in addition to the “fastest runners” category, there is also the category of companies, sports clubs or groups of friends with multiple teams registered. Special mentions also for companies, friend groups and sports clubs with multiple teams registered! There will also be special mentions for sympathy and originality: send us your photos and videos by midnight Feb. 14 an email to info@runformeyer.it or whatsapp 3371518359.

Play Therapy Project: as always, #RunforMeyer #RunforLove will help support play therapy, a special treatment that seeks to give children and their families back some serenity even while they are hospitalized. The project brings play, reading, music, clowns and four-legged merriment to Meyer. But there are many projects that help children stay that way even during illness.
In pet therapy, the protagonists are sweet, professional little dogs who, together with their handlers, bring cheer and joy to the little hospitalized children throughout the hospital.
Clowns in the ward bring smiles and laughter to wards and emergency rooms: the jokes and pranks of these fun-loving professionals are the best medicine to chase away boredom and fear. The techniques and repertoire of these professionals take into account the place where they work, the circumstances, and the conditions of the children, involving parents, visitors, and hospital workers in their play, whom they sometimes assist during painful and complicated procedures. Among the most beloved places for children is undoubtedly the Ludobiblio, a cozy and colorful space open to all little ones both hospitalized and passing through for visits or checkups. In this room full of light and workshops, people can play games, borrow toys, receive visits from little brothers and friends, attend performances, participate in parties and creative workshops.
Meyermusica offers music in an original and creative way in every ward and collective places of the Hospital, involving children, parents, operators and visitors, creating a captivating sound environment and acting positively on states of tension and stress.