The BKT Series takes the field against violence against women

All together to say “# ENOUGH!” .

In conjunction with 25 November, the International Day for the Elimination of Violence against Women, Lega Serie B takes sides to counter what is increasingly an unacceptable social scourge.
Also this year, thanks to the collaboration with the technical sponsor Kappa, the Lega Serie B, on the occasion of the 14th day of the championship, intends to raise awareness of the public opinion against an increasingly worrying phenomenon. It will do so through the key tool of football, the ball, which will abandon the traditional blue color to make way for red, which characterizes and represents the fight against violence against women.
To give even more strength to the message, this year it will take the field alongside the IFAD Serie B League, the UN agency that deals with the fight against social injustice and poverty in the world, and the Department of Public Security of the Ministry of ‘Interior, every day engaged in the fight against all violence. In particular, in the pre-match of Frosinone-Cagliari, the president of Lega Serie B Mauro Balata will hand over the red ball to IFAD world number one Alvaro Lario to underline the attention towards those who suffer harassment every day. The Director of the Criminal Analysis Service, Senior Manager of the State Police Stefano Delfini will also be present at the Stirpe.
‘Violence against women is an intolerable crime, which is fought and defeated through a cultural change that places respect, the revival of values and growing together at the center, what characterizes team success in sport – says Balata –. Lega Serie B, the Italian Championship, wants to be the spokesperson for these values in families, schools and the whole community, symbolically testifying the no to violence with the red ball‘.

Along with the red ball, Lega Serie B has planned a broad awareness campaign which includes videos and activities on social networks, speaker messages in the stadiums, led
sidelines, television productions and adv in the partner newspapers of Lega B. The goal
it is to sensitize public opinion, conveying a strong and incisive message that can
not only shake consciences, but also bring to light the numerous cases of unreported violence which unfortunately go unnoticed


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