#UnitedByTheSameColors, campaign against racism.

Italian soccer is once again speaking out against any racial discrimination. In particular, the Lega Serie B, always sensitive to social issues, joins the #UnitiDagliStessiColori campaign, promoted by the FIGC, renewing its commitment so that there is no more room for this unacceptable social scourge.
On the occasion of the International Day for the Elimination of Racial Discrimination and following the success of last year’s campaign, all clubs in the BKT Series, for the 32nd day of the championship, will unite against racism to affirm that we are all equal, each with our own peculiarities.

The hashtag, which has now become iconic, echoes a whole series of activities that the Lega Serie B has set up to convey as much of an anti-discrimination message as possible, such as social media posts, banners on the field at player entry, speaker messages, and videos on big screens.
“Never again racism,” declares Federal President Gabriele Gravina, “we must not tire of repeating it, so that our civil society and the world of sports, of soccer in particular, can finally free itself from any form of discrimination. Every insult and every violence represents a painful wound inflicted on the heart of our Community. Together with all soccer stakeholders, whom I thank for their sensitivity, we promote the values of friendship, acceptance and joy that represent the deep identity of the game of soccer.”

“Once again this year the Lega Serie B adheres to the #UnitiDagliStessiColori campaign,” highlights President Mauro Balata, “which sees us at the forefront together with the FIGC and the entire Italian football system to strongly affirm our ‘no’ to racism. Our League is one big family and, as such, stands for fundamental values such as respect and equality, while firmly rejecting any form of discrimination. We are the Italians’ Championship, representing the territories and all the communities of fans and enthusiasts who, like us, love soccer as a vehicle of healthy social inclusion that embraces and welcomes without distinction.”
The campaign-through the use of four-color CMYK (cyan, magenta, yellow and black), the #UnitiDegliStessiColori concept symbolizes the various ethnicities, making use of primary colors to demonstrate how every skin type has the same origin and, in fact, is the combination of the same colors.


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