Roc Nation Sports International and Como 1907 confirm consultancy partnership

[30 JUNE 2025] – Roc Nation Sports International and Como 1907 today announced a multi-faceted consultancy partnership.

This collaboration marks the next chapter for Como 1907 as it continues to expand its global reach and explore innovative opportunities beyond the traditional football landscape.

The partnership will see Roc Nation Sports International leverage its extensive network and expertise to collaborate with Como 1907 on a variety of exciting Projects.

These initiatives will include providing the club with access to world-class music talents from the Roc Nation roster for potential collaborations and events. Other elements of the partnership will seek to increase Como 1907’s exposure within the United States market, while further promoting the picturesque Italian city as a ‘bucket list’ destination for sports lovers and travelling tourists.

Furthermore, the partnership will focus on securing key commercial partnerships that align with Como 1907’s ambitious vision. The first tangible outcome of this collaboration is the announcement of a partnership with Nowatch, a pioneering Dutch company bridging the gap between luxury and health monitoring.

NOWATCH has become the first official health tracking and mindfulness partner of Como 1907, and this one-of-a-kind partnership – with data and style at its core – perfectly reflects the shared ambition and innovative spirit of both Roc Nation Sports International and Como 1907.

Como 1907 Chief Revenue Officer, C. Ryan Shelton expressed excitement about the partnership and its potential.

“This collaboration is rooted in a shared belief in innovation and cultural relevance. Roc Nation’s expertise and reach has supercharged our commercial efforts and unlocked bold, new opportunities across entertainment, fashion, and sport. Together, we’re building a platform that doesn’t just reflect the Como 1907 project, it amplifies it on a global stage.”

Roc Nation Sports International president Michael Yormark said there was natural synergy with a club as innovative and forward-thinking as Como 1907. “Como 1907 is a club with a clear vision and a commitment to pushing boundaries. We are thrilled to partner with them and explore the exciting intersections of sport, entertainment, music, fashion, and technology.”

The partnership with NOWATCH is a fantastic first step in realising this vision. “Finally, we’d also like to send a massive congratulations to the club on their historic return to Serie A and on a terrific 2024-25 season.”