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Como 1907 and adidas announce multi-year partnership

Como 1907 Football Club and adidas are delighted to announce a multi-year partnership.  

From the start of the 2024/25 season, all Como’s teams (male, female, youth) will wear adidas products when they represent their Club.  

The announcement follows an epic and historic journey for Como 1907 with the men’s team securing promotion to Serie A after 21 years, having been in the Serie D (Italy’s fourth division) in 2019. Nestled on Lake Como’s shore, the club embodies Como’s vibrancy, historic charm, and community spirit.  

A vital element of this new agreement will see Como extend its own retail operations both in-store and online, locally and globally, including the development of a custom lifestyle range, details of which will be announced soon.  

Commenting on the partnership, Mirwan Suwarso, the official representative for the ownership group said: “This is the start of what we hope to be a long and rewarding journey with Adidas. We are a humble club but with big ambition both on and off the pitch. Our home is Como, one of the most beautiful settings for a football club in the world with a rich community to explore. This partnership is a huge part of our plan to combine football and a taste of the Como lifestyle.” 

Alessandra Furia, Senior Director Brand of adidas, said: “Como 1907 is a football club with a long tradition, which has embarked on an ambitious path, capable of bringing the club back into the Serie A. In this historic moment, so important for the city of Como and its football club, we are happy to start together a multi-year partnership, which will represent a new chapter in the history of both the brand and the club, a virtuous expression of a unique and worldwide appreciated territory such as the Lake of Como. adidas has always linked its history to football and is proud to support Como in its growth and commitment on the field and in the community”.   

The new kit for the 24/25 season will be released in the coming weeks ahead of the new season.  The training kit will be available to buy online at https://shop.comofootball.com/en and in-store in the coming weeks. 

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