Como 1907 Unveil the adidas x Standard Issue Sneaker: Customised to celebrate fan unity and spirit

Como, Italy – March 29, 2025 – Como 1907 has launched its latest customised adidas footwear with the release of the Standard Issue Sneaker, a footwear piece that embodies the ethos of unity, resilience, and unwavering passion. Set to launch this weekend, this sneaker is more than an accessory—it’s a declaration of allegiance to the indomitable spirit of the Como 1907 community.

The sneaker features subtle Como insignia and a design that bridges the clubs’ rich heritage with a forward-looking vision. The Standard Issue Sneaker will be available for purchase on March 29 at the adidas x Como 1907 store in Como and online, priced at €85. 

Rhuigi Villaseñor, Chief Brand Officer of Como 1907, remarked, “​Our aim is to continue customised pieces that narrate our story and embody the spirit of our community. The adidas x Standard Issue Sneaker is a love letter to the unity and never give up attitude of the club and its fans.”

“Built for those who stand together, rise together, and never back down.”

Como 1907 continues to lead in developing product lines deeply connected to its roots and community. Following the success of the Legends Collection, which honored football icons Luigi “Gigi” Meroni and Stefano Borgonovo, and the lake print three-stripe design symbolising the journey back to Serie A, each release has resonated profoundly with supporters, selling out rapidly. For more information please visit comofootball.com