COMO 1907 X RHUDE X ADIDAS: A JERSEY THAT BRIDGES LA AND LAKE COMO CULTURE

Como, Italy – 25th May— Como 1907 marks its successful return to Serie A with the launch of a bold new chapter: a limited edition fourth kit created in collaboration with RHUDE and Adidas. Designed as a meeting point between the stillness of Lake Como and the pulse of Los Angeles, the jersey is both a tribute to the club’s most historic season in decades and a statement of what comes next.

Debuted in the final match of the 2024/25 campaign, the kit celebrates a season of breakthrough moments—Como back in the top-flight after 21 years, a 10th place finish, a record-breaking win streak, and a growing global following. But it’s more than a commemorative shirt. It’s a cultural marker.

Crafted in jet black with sharp golden detailing, the jersey carries the signature design language of RHUDE—clean, elevated, and intentionally bold. The front features the Rhude monogram beneath the Como crest and adidas logo. A curved panel of gold wraps the body, while the number “24” sits beneath “COMO” on the back, commemorating the year the club re-emerged back into Serie A.

At the base, a clear statement: LAGO DI COMO – LOS ANGELES. Subtle but deliberate, a line at the collar reads: “Rhude x Como 1907 MMXXV”—a nod to collectability and creative authorship.

This isn’t just a football kit,” said Rhuigi Villaseñor, founder of RHUDE and Chief Brand Officer of Como 1907. “It’s a reflection of what we stand for—identity, ambition, and style. Como isn’t just a place, it’s a lifestyle. It’s about grit and beauty. I wanted to create something that lives in both worlds—between the lake and the city, between tradition and change. This is what it looks like when a club tells its story in its own way. The jersey is the reflection of both Hollywood glitz and Como’s elegance. The starry nights.”

Villaseñor, whose vision has brought RHUDE from LA streetwear into the luxury fashion space, has helped position Como 1907 as football’s most stylistically ambitious project—where matchday and runway share the same moodboard.

The limited edition  Como 1907 x RHUDE x adidas jersey is available now at comofootball.com priced at 275 euros.

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