Most football archives are accidental. A ticket pushed into a drawer. A season card kept long after it expired. A sticker placed somewhere in the city. None was expected to become important, but each can take a supporter straight back to a match, a season or a moment.
The new Como 1907 Sticker Collection is inspired by the small pieces of football history that stay with us.
Designed under the creative direction of Chief Brand Officer Rhuigi Villaseñor, the four piece capsule takes old tickets, Curva cards, season cards and supporter references from across the Club's history and places them onto adidas lifestyle clothing. Three T-shirts arrive in blue, red and orange, alongside a blue jacket covered with layered Como 1907 inspired patches.
The references overlap rather than follow a timeline. Some are instantly recognisable. Others require a closer look. Together, they create something closer to the walls around a stadium than a conventional archive. One image sits over another, allowing different decades of Como to meet across a single garment.
One detail comes from Bologna v Como at the Stadio Renato Dall'Ara on 2 April 1983. Como won 1–0 through Roberto Galia. More than four decades later, the ticket from that match appears across the collection, taking a functional piece of football history and placing it into a new context.
"For me, the most interesting parts of a club's identity are often the things that were never designed to become important," says Rhuigi. "A ticket someone kept, a card from a season, a sticker left somewhere in the city. Over time those things become part of the language of the club."
That language is everywhere in football. It collects on road signs, shop windows, stadium entrances and bedroom doors. Stickers are covered, damaged and replaced. The image changes, but the message remains. We were here. This belongs to us.
The collection brings that energy onto clothing without cleaning it up. From a distance, each piece is bold and graphic. Up close, it breaks into individual matches, seasons and memories.
Through the wider launch, supporters will also be invited to share the objects they kept and the stories attached to them, extending the archive beyond the clothes themselves.
