There is a familiar scene on the Lago di Como Tennis Club T-shirt: red clay courts, villas and mountains overlooking the water. Drawn in the style of a vintage Italian travel poster, it gives Como 1907’s Racket Collection a setting that needs little introduction.
The design brings together two influences. One is the look of classic tennis, with its white clothing and club traditions. The other is the illustrated world of those old posters, where a few recognisable features could tell you exactly where you wanted to spend the summer.
Here, the court is part of the landscape. The villas and mountains have a place in the picture too, giving the illustration the feel of a destination remembered from a holiday, or somewhere a little closer to home.
Tennis has found a wider audience in Italy as the country’s players have enjoyed success. Following a tournament can become a shared interest between generations, whether everyone watching plays regularly or simply enjoys the match. That enthusiasm also reaches into clothing, with the game’s familiar style finding a place in everyday wardrobes.
The collection draws on the social side of the sport as well. There is the game itself, then the conversation that carries on afterwards over a coffee or an aperitivo. You may have finished playing, but there is no particular rush to leave.
At the centre of the collection, the T-shirt is made from soft, breathable cotton for everyday wear. The illustration carries the tennis references, while the shape is easy to take from an afternoon outside to a table by the water.
For Como 1907, it is a chance to explore another sporting influence through a place the club knows well. Football remains the weekly appointment. This design makes room for a different sort of afternoon.