Touchpoint Spotlight: Diodato Hairstyle

Diodato Hairstyle

Via Pretorio, 4, 22100 Como CO, Italy

Diodato Hairstyle, a hair salon situated in the heart of Como, carries a legacy of spanning nearly 30 years and is part of the Como4Como project. Giuseppe Diodato began his career in the industry in 1970, accumulating years of experience before taking over the business in Via Pretorio 4, which he now runs with his children Andrea and Mary. Since 2018, a new chapter has begun for Diodato Hairstyle, marked by the acquisition of the structure and the formation of a loyal clientele, sometimes consisting of both tourists and some Como 1907 players.

Andrea adds: “We have many international clients who return even after years, some travelling from France or Germany just to have their hair done by us. It’s very rewarding, as it shows that people appreciate not only our work but also the atmosphere we create.”

On customer loyalty and quality, Andrea says, “We’ve built strong relationships with our clients, who often recommend us to others. The central location, close to the Duomo of Como, certainly helps, but it’s the warm and familiar atmosphere that sets us apart.

What makes this salon unique is its approach to products. “We’ve chosen to use a brand that can’t be found online or in shops, while maintaining competitive prices so that clients come back to us. This is important for a hairdresser, as mainstream products are widely available and clients could purchase them elsewhere at lower prices,’ he explains. ‘But our products are exclusive to salons like ours.”

The salon undergoes a refresh every year. “We always like to introduce something new, such as changing the layout or adding design elements,” says Andrea.

The decision to run the salon without employees allows for a more personalised service, which clients appreciate. “We’ve chosen to maintain a cosy, family-like atmosphere by not having employees. This requires more sacrifices, but it enables us to offer a more tailored service.”

One of the most significant changes in recent years has been the purchase of the premises where the business operates. “This has given us a real boost, allowing us to focus even more on service quality. We’ve also implemented new marketing and customer loyalty strategies.”

For Andrea, innovation is key: “We’re careful not to let the job become routine. We always try to offer something new to our clients, whether it’s a change in style or a small gesture, like offering a biscuit or a glass of prosecco.”