Como Black Label Launches

Lake Como doesn’t rush you. It changes your rhythm, softens your stride, and teaches you the art of ease. That same quiet elegance forms the foundation of the Como Black Label, a new sneaker born from the partnership between adidas and Como 1907 under the creative direction of Rhuigi Villaseñor.

This is not just another collaboration; it is a reflection of place and pace. The first release from the new Como Black Label collection distills the rhythm of lake life, where time slows, reflections stretch, and movement becomes intention.

Cut from smooth white leather with black detailing, the design balances athleticism with precision. The COMO wordmark runs across the central stripe, while the club crest sits discreetly on the tongue, subtle and confident. Perforated panels and refined stitching nod to Italian tailoring, bringing sophistication to a classic court silhouette. Beneath, Cloudfoam cushioning grounds the look in quiet comfort, the kind that makes you walk differently, unhurried.

“As Chief Brand Officer of Como 1907 and Sent Retail, I want our work to carry the essence of Lake Como lifestyle,” says Rhuigi Villaseñor. “The Como Black Label is about grace over noise, luxury that moves with you, not ahead of you.”

The result is a study in restraint, a sneaker that embodies Villaseñor’s vision of sport meeting style, culture meeting calm. It is an evolution of Como’s identity, extending from the terraces to the shoreline, from match day to the moment after.

Like the lake itself, the Como Black Label feels timeless and deliberate, made not for the rush but for the stroll.

Available now online at shop.comofootball.com and instore.