Como 1907 and NOWATCH Announce Strategic Partnership to Advance Player Performance

Como, Italy.
June 12th 2025

In a groundbreaking collaboration at the intersection of sport, technology, and wellbeing, NOWATCH has joined forces with Como 1907 as the club’s official health-tracking partner.

This pioneering partnership marks a new chapter in football performance, using continuous biometric insights to guide daily training and recovery. NOWATCH’s latest bio-sensing technology will offer real-time feedback on stress, recovery, and resilience. The goal: to spot the everyday habits that fuel peak performance.

“This partnership goes beyond data,” said Timothée Manschot, CEO of NOWATCH. “It’s about empowering players to understand their bodies better, recover faster, and perform at their best, consistently. Alongside this collaboration, we’re launching a new study with the team to explore how lifestyle factors such as stress, sleep, and movement impact injury risk and recovery. Small shifts in awareness can lead to significant long-term gains, not just in football, but in life.”

Through continuous, non-invasive tracking, NOWATCH transforms performance preparation from guesswork to precision. By illuminating the invisible rhythms of the body, players and staff gain a clearer understanding of what drives resilience.

“We are building an ecosystem that’s rooted in innovation, wellness, and a deep commitment to elevating human performance, on and off the pitch,” said C. Ryan Shelton, Chief Revenue Officer of Como 1907. “Partnering with NOWATCH isn’t just about technology, it’s about empowering our players, staff, and supporters with the tools to be more mindful, more resilient, and more connected to their own wellbeing. This is where the beautiful game meets mindful living.”