New Sneaker Drops From Como 1907 and Adidas

A Hand-Painted Homage to the Lake

Releasing during the inaugural Como Cup, Como 1907 and adidas unveil an exclusive sneaker that redefines luxury at the intersection of sport and art.

This is not just footwear—it is a collector’s piece. Each pair features a hand-painted lake motif, created by Italian artisans using traditional techniques that honour the slow beauty and timeless craftsmanship of the region. The design draws directly from the sweeping movement of the water, translating the soul of Lake Como onto the canvas of a sneaker.

Reimagined under the creative direction of Rhuigi Villaseñor—Chief Brand Officer of Como 1907—the collaboration reflects his vision to blend Italian elegance with a more relaxed, contemporary energy. The result is a statement piece that is both rooted in place and rare by design.Only a limited number of pairs will be made available, each one hand-finished and completely unique. The shoes will be released today at the Como Cup pop-up store at Tessabit, Piazza Duomo 1, with a small number available online at shop.comofootball.com 16:30 CEST the same day.

This release marks a new chapter in Como 1907’s evolution into a global luxury house—one that celebrates the artistry of sport, the emotion of locality, and the unmistakable style of Lake Como.

For collectors, connoisseurs, and those who seek rarity with intention, this is the drop of the summer.