Tailored Horizons

There’s a certain inevitability to Brioni joining Como 1907. The Roman house, celebrated for its soft-shouldered tailoring and quiet mastery of detail, becomes the club’s official formalwear partner for the 2025/26 season—a partnership that doesn’t just borrow the language of luxury and heritage, but lives it. Como’s recent history has been about more than football; it has been about a sense of place, a rhythm of life by the lake, and a project rooted in craft and culture. In that context, Brioni is not an addition so much as a natural continuation.

As the club enters its second year back at the top of Italian football, the foundations are stronger than ever. The first season back in Serie A was a statement, not just of ambition, but of identity. It showed the football world that Como can compete with composure, blending sporting edge with an elegance that feels rooted in its surroundings. Into this environment, Brioni steps with a vision that aligns perfectly: the elevation of the everyday into something quietly remarkable.

For Brioni, whose history is steeped in Roman elegance and whose tailoring is known for its fluid ease, this marks a rare move into football. The brand has chosen to do so on its own terms by dressing the squad beyond the pitch, translating its philosophy of “living elegance” into the flow of the season. This is no exercise in chasing trends. Instead, it is the meeting of two names with deep Italian roots, each committed to craft, each confident in its own voice.

The first looks speak volumes. A double-breasted navy suit in Solaro, paired with Brioni’s signature Trama polo, captures both tradition and modernity.

It is impossible to ignore the role of place in this story. Fashion thrives on a setting, and Como offers one unlike any other in world football. The home ground is a convergence of light, water, and history, a place where the energy of matchday coexists with the timelessness of the lake. The collaboration with Brioni taps into that, creating imagery and moments that feel inherently tied to the club’s identity. From the shoreline to the Sinigaglia, from narrow city streets to sweeping terraces, the backdrop is inseparable from the narrative.

Luxury brands have long sought a way into football that feels authentic rather than opportunistic. This partnership offers an answer. It is not about maximal branding or logo-heavy statements; it is about precision, fit, and shared values. Brioni enhances the way the club presents itself to the world, while Como offers the brand a living, breathing context in which elegance is part of the fabric, not an overlay.

There is a discipline to this approach. The palette stays restrained, the silhouettes fluid and natural. The communications are measured, more lookbook than billboard. This is how Brioni avoids the pitfalls that so often come with luxury-sport collaborations—by remaining true to itself, and by recognising that Como 1907 is more than a football club. It is a community, a story, and a point of pride for the city and its people.

The wardrobe is both a signal and a statement. In Serie A, the walk from bus to dressing room is a theatre in itself, and what a team wears in those moments speaks loudly. Brioni provides a language for those moments: broad yet understated lapels, soft shoulders, knit collars under tailoring. Against the architecture of the Sinigaglia or the blue-grey of the lake, these silhouettes become part of the club’s visual identity. They convey intent—not just to compete, but to do so with a distinctive sense of self.

Perhaps the most modern thing about this partnership is how quietly it speaks. In a football culture saturated with hype, restraint can feel like the boldest move of all. Brioni’s tailoring, the setting, the football—it all works together to create something that doesn’t need to shout. It simply belongs. And that, in the end, is what makes this more than a partnership. It is the latest chapter in a shared Italian story, one that will unfold over the season in ways both seen and felt.