Touchpoint Spotlight: DRIVER Como

DRIVER Como

Via Pasquale Paoli, 114, 22100 Como CO, Italy

DRIVER Como, owned by the Como-based company Effepark srl, marked its 10th anniversary in 2024, having opened on 27 March 2014. Spanning 8,000 square metres of fully indoor space, it is a haven for motoring enthusiasts, offering a variety of experiences that blend entertainment, dining, and hospitality.

“Our vision was to create a unique venue where the allure of motoring meets entertainment and hospitality,” explains a representative from the Effepark team. One of its standout features is a restaurant inspired by iconic 1950s American vehicles, showcasing a Kenworth truck and a bus repurposed as dining spaces. Guests can also enjoy a 130-seat Pub & Grill, equipped with large screens to broadcast major sporting events, including Como 1907 matches.

Participation in the Cheers4Como initiative felt like a natural fit, the team adds: “We wanted to create a space that combines the charm of a pub with the comfort of a living room, making DRIVER Como the perfect place to experience the thrill of football.” To celebrate Como 1907’s return to Serie A, DRIVER introduced a special cocktail: a naturally blue drink, reflecting the team’s colours, gifted to fans during the match against Cagliari back in August.

Beyond its hospitality offerings, DRIVER Como is a hub for entertainment. The TOP RACE Park features two karting tracks, an indoor two-level circuit and an outdoor track dedicated to drifting, alongside eight interconnected driving simulators and a Formula 1 simulator. For younger visitors, the KIDS Park boasts electric car tracks and hosts over 1,300 birthday parties annually.

‘For those seeking exclusivity, there is the White Lounge, a private area perfect for parties and private events,’ the team adds. Large spaces are also reserved for meetings and corporate events, with conference rooms in different sizes.

“For private events, the White Lounge provides an exclusive setting, ideal for parties or gatherings,” adds the team. DRIVER Como also caters to corporate needs, offering flexible conference rooms for meetings and events.

Since its inception, DRIVER Como has prioritised social commitment. In collaboration with the Automobil Club Como, it has hosted free road safety events, involving schools and local communities to promote awareness and education.

Among its annual events is the Cruisin Rodeo, Italy’s largest gathering of American vehicles. This two-day event draws hundreds of exhibitors and enthusiasts, creating a celebration of American motoring culture.

With its diverse offerings and meticulous attention to detail, DRIVER Como remains a landmark for fun, entertainment, and motoring passion on Lake Como.