The sun had barely set behind the shimmering waters of Lake Como when Rhude’s Spring 2025 collection took the stage. In a setting as breathtaking as it is iconic, Rhude’s Spring 2025 collection made its grand debut at the historic Villa d’Este.
This wasn’t just another show on the fashion calendar—it was a cultural event that marked the beginning of a dynamic collaboration between Rhude and Como 1907, the Serie A football club that embodies the essence of this picturesque Italian region.
As the sun dipped behind the hills, casting a golden glow over the lake, Rhuigi Villaseñor unveiled a collection that elegantly fuses sportswear with high-end fashion, all while paying homage to the rich heritage of Como.
The collection’s unveiling was nothing short of a spectacle, with guests including football icons like Loris Karius and Como 1907’s head coach, Cesc Fàbregas, mingling with fashion insiders and celebrities such as Romeo Beckham and Evan Mock.
This star-studded audience was treated to a showcase that effortlessly blended Rhude’s signature aesthetic with the timeless allure of Lake Como, resulting in pieces that are as wearable as they are covetable.
At the heart of the collection is the Rhude x Como 1907 collaboration, a partnership that brings together the worlds of fashion and football in a way that feels both innovative and organic. Villaseñor, who first fell in love with Lake Como during a 2016 visit, has poured his passion for the region into designs that celebrate both its beauty and it’s sporting culture.
The result is a lineup of co-branded pieces that are sure to become staples in the wardrobe of any style-conscious sports fan.
Among the standout pieces is the Lago di Como rugby top, a chic yet sporty garment that perfectly captures the spirit of the collaboration. With its sleek design and subtle co-branding, it’s a piece that can easily transition from the football stands to a casual evening out. Equally compelling is the Como 1907 zip-up sweatshirt, which offers a more relaxed take on luxury, ideal for those who appreciate comfort without compromising on style.
The collection also features the Como 1907 ballcap, a must-have accessory that pays homage to the football club’s heritage while making a bold fashion statement. It’s the kind of piece that embodies the ethos of Rhude—a brand that seamlessly blends high fashion with streetwear, creating items that are as versatile as they are distinctive.
Villaseñor’s vision for Rhude has always been about more than just clothing; it’s about creating a lifestyle. “Our recent seasons on the Paris Fashion Week menswear calendar have been a great honor,” he said. “But now, I think our next step is to present in a way that allows us to showcase lifestyle.” And what better way to do that than through a collection that encapsulates the elegance of Lake Como and the passion of Italian football?
As we await the first pieces from the Rhude x Como 1907 collection to become available. it’s clear that this collaboration is just the beginning. Villaseñor hinted at more partnerships in the future, watch this space!
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