Como 1907 announces Ferrari Trento as BiancoBlu Official Partner 

Como 1907 is pleased to announce that Ferrari Trento will be the club’s Official Partner for the 2024/25 season. 

For over a century, Ferrari Trento has been an integral part of Italian tradition, representing its brand worldwide as an ambassador of “The Italian Art of Living” The partnership with the Trentino-based company is an expression of the shared values on which Como 1907 is founded: the club and Ferrari Trento share common goals, including high-quality projects, a strong connection to the local area, and an innovative vision that honors tradition.

The partnership between the two brands grows stronger during the matches, as Ferrari Trento serves as the official supplier of Como 1907. Its renowned Trentodoc sparkling wines are offered in the hospitality areas inside the Sinigaglia stadium, as well as at Ristorante Luce and Ristorante Canottieri Lario, during Como’s Serie A matches. 

“We are pleased to collaborate with the historic Club Como 1907 and to enrich their guests’ experience with our Trentodoc sparkling wines, in the spirit of the Italian art of Living,” declares Matteo Lunelli, President and CEO of Ferrari Trento. “The culture of hospitality, enhancement of Italian identity, and international vision are values that seal a collaboration between two entities that have always considered teamwork and passion as the foundation of their success.”

Ryan Shelton, Como 1907’s Chief Revenue Officer commented: “At Como 1907, we take pride in offering an experience that is deeply rooted in Italian excellence, tradition, and innovation. Ferrari Trento embodies these same values, making this partnership a natural extension of our commitment to world-class hospitality. As we humbly welcome the world to Como, we do so with a glass of Ferrari in hand.”

About Como 1907

Founded in 1907, Calcio Como has been a historic pillar of Italian football, with a legacy rooted in passion, dedication, and community engagement. In 2017, the club faced challenges that led to relegation to Serie D. A revival came in 2019 with the acquisition by the Indonesian conglomerate Djarum Group, which spearheaded a successful resurgence, culminating in a return to Serie A in 2024. Nestled on the shores of Lake Como, the Giuseppe Sinigaglia Stadium reflects Como 1907’s deep connection to its city. The club embodies the vibrancy, historic charm, and strong community spirit of Como.

About Ferrari Trento: 

Founded in 1902 in Trento by Giulio Ferrari and since 1952 run by the Lunelli family, Ferrari is Italy’s leading luxury sparkling wine and a symbol of the Italian Art of Living. All Ferrari labels are Trentodoc; bottle fermented sparkling wines produced with Chardonnay and Pinot Noir grapes cultivated with passion and respect following the principles of sustainable mountain viticulture in northern Italy’s Trentino. Ferrari Trento has been named “Sparkling Wine Producer of the Year” seven times by The Champagne and Sparkling Wine World Championships, the most important competition in the world dedicated only to bubbles. Ferrari is the toast of Italy par excellence and accompanies the most important moments in culture, sport and entertainment. From 2021 to 2024, Ferrari Trento was the official toast of Formula 1^®.